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"Killer Bites": When a Child's Death Becomes Clickbait on Snapchat
This tragedy happened in 2019.
Yet today, Snapchat resurfaced it as fresh engagement content through a Discover publisher called "Killer Bites" - a true crime channel that packages stories about murdered children, serial killers, missing persons, and violent crimes into short-form videos designed to capture attention and keep people watching.
A two-year-old child's death was transformed into a push notification.
Not because I searched for it or someone sent it to me, but because an algorithm decided it was worth interrupting my day.
The child became content.
The tragedy became the hook.
My attention became the product.
The deeper question is this:
Why are technology companies proactively pushing emotionally charged, traumatic, and sensationalized content to users? Why has maximizing engagement become the default business model instead of protecting human well-being, ESPECIALLY when children and teenagers are using these platforms every day?
That should disturb every parent.
⬇️ I researched what "Killer Bites" actually is, why Snapchat pushed a six-year-old tragedy to my phone, and why I believe Snapchat remains a #HardNo for children.
Read more
This tragedy happened in 2019.
Yet today, Snapchat resurfaced it as fresh engagement content through a Discover publisher called "Killer Bites" - a true crime channel that packages stories about murdered children, serial killers, missing persons, and violent crimes into short-form videos designed to capture attention and keep people watching.
A two-year-old child's death was transformed into a push notification.
Not because I searched for it or someone sent it to me, but because an algorithm decided it was worth interrupting my day.
The child became content.
The tragedy became the hook.
My attention became the product.
The deeper question is this:
Why are technology companies proactively pushing emotionally charged, traumatic, and sensationalized content to users? Why has maximizing engagement become the default business model instead of protecting human well-being, ESPECIALLY when children and teenagers are using these platforms every day?
That should disturb every parent.
⬇️ I researched what "Killer Bites" actually is, why Snapchat pushed a six-year-old tragedy to my phone, and why I believe Snapchat remains a #HardNo for children.
We Cannot Wait Until It’s Our Child
These parents are out on the frontlines fighting for US so that WE do not have to bear the unimaginable suffering that they have endured.
We cannot continue treating these stories as someone else's problem.
It is time for parents, grandparents, churches, schools, and communities to stand with these families now before more children are lost.
Read more
These parents are out on the frontlines fighting for US so that WE do not have to bear the unimaginable suffering that they have endured.
We cannot continue treating these stories as someone else's problem.
It is time for parents, grandparents, churches, schools, and communities to stand with these families now before more children are lost.
McD's - When Family Brands Promote Harmful Platforms
McDonald's isn't just selling burgers and fries. It's helping drive young people to one of the most controversial social media platforms in the world.
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McDonald's isn't just selling burgers and fries. It's helping drive young people to one of the most controversial social media platforms in the world.
About Author
Veronica Sommer, brings decades of leadership in business, advocacy, and faith-based initiatives. Being on the tail end of raising two teenagers and experiencing the moral, emotional, and spiritual toll of digital culture on families firsthand, she felt called to ignite a movement - not one rooted in outrage, but in obedience to God’s call to defend the innocent and equip His people for spiritual battle.
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