Disney's TikTok Betrayal
At the time, I warned that when a trusted, family-oriented brand partners with a platform known to endanger young people, it does more than launch a marketing campaign. It transfers its credibility to that platform. It communicates to parents and children that the digital environment is fun, normal, culturally desirable, and safe enough to enter.
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At the time, I warned that when a trusted, family-oriented brand partners with a platform known to endanger young people, it does more than launch a marketing campaign. It transfers its credibility to that platform. It communicates to parents and children that the digital environment is fun, normal, culturally desirable, and safe enough to enter.